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Attention is what creates value. Artworks are made as well by how people interact with them — and therefore by what quality of interaction they can inspire. So how do we assess an artist who we suspect is dreadful but who manages to inspire the right storm of attention, and whose audience seems to swoon in the appropriate way? We say, ‘Well done.’

The question is: ‘Is the act of getting attention a sufficient act for an artist? Or is that in fact the job description?’

Perhaps the art of the future will be indistinguishable.

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